SAVE THE SCHMUCK!

from The Onion:

Saying he could no longer stand idly by while a vital part of American culture is lost forever, activist and Broadway producer Mel Brooks has founded a private nonprofit organization dedicated to preserving the word "schmuck."

here are some of the cold hard facts Schmucks for Schmuck has compiled on "schmuck" usage in the last 80 years:

• Utterances of the word "schmuck" have declined every year since its peak in 1951
• in 2006, the word was spoken a mere 28 times—17 of these times by Brooks himself
• people are 50 times more likely to use the word "jerk" than "schmuck, 100 times more likely to use "dick," and 15,000 times more likely to use "fucking asshole."

So like the article says "Tonight, when you get home, please, call up your family, your friends, your loved ones, and tell them they're a bunch of schmucks."